AMBUSH x Coca-Cola Y3000 Capsule Collection

Japanese premium streetwear brand AMBUSH has joined forces with Coca-Cola to create a limited-edition collection of apparel and accessories that embodies a futuristic aesthetic. This collaboration coincides with the launch of Coca-Cola's latest creation, the Y3000 Zero Sugar drink, which was developed with the help of artificial intelligence.

The Y3000 Zero Sugar drink, introduced in September, takes inspiration from a futuristic flavor that was co-created using AI technology. In line with this futuristic theme, the collection was captured using the Y3000 AI Cam, an innovative AI-powered experience that offers fans a glimpse into what the year 3000 might hold. Renowned designer Yoon Ahn collaborated with AMBUSH to bring this unique collection to life. In a statement, the creative director of AMBUSH expressed excitement about showcasing a vision of the future through this special collaboration with Coca-Cola. The partnership between AMBUSH and Coca-Cola was a natural fit, as both brands are known for their innovation within their respective industries. The Y3000 capsule collection offers consumers the opportunity to taste the future through its distinctive designs.

The Y3000 experience was initially developed to tap into the combination of human and artificial intelligence, allowing fans to express their visions of the future through emotions, aspirations, colors, flavors, and more. The collection itself features several standout pieces, including the Coca-Cola Y3000 x AMBUSH Sequin Shirt. This shirt boasts an all-over sequin fabric, adding an edgy twist to the classic tee while maintaining a loose-fitting silhouette. Additionally, the collection includes a co-branded t-shirt and fitted t-shirt that seamlessly blend the identity of Coca-Cola Creations Y3000 with AMBUSH's futuristic streetwear aesthetic. As for accessories, fans can expect to find the Coca-Cola Y3000 x AMBUSH Necklace, which draws inspiration from the iconic aluminum can and incorporates the label's pull-tab motif.

For more information on this captivating collection, be sure to visit AMBUSH's website.