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Kid Cudi, also known as Scott Ramon Mescudi, has recently announced on Instagram that he is launching a new fashion brand in collaboration with renowned Japanese designer and HUMAN MADE founder, NIGO. NIGO has a long history of collaborating with artists and has been influential in the streetwear world for decades, from his involvement with BAPE to his role as creative director at KENZO. He has brought a unique perspective to both streetwear and luxury fashion, and his collaborations have been industry-changing.
Earlier this year, Kid Cudi launched his own brand called Members of the Rage, which showcased its first collection during Paris Fashion Week. The brand combines '90s grunge with futuristic hip-hop styles, allowing Cudi to explore the Man on the Moon motif through a fashion lens. NIGO worked alongside Cudi for Members of the Rage, contributing his designs for some of the graphics. Given their previous collaboration, it is only natural for them to take the next step and create a collaborative brand together.
In the Instagram announcement post, Kid Cudi can be seen wearing a t-shirt featuring the playful text of his new brand's moniker alongside a cartoonish wizard graphic. The post mentions that the brand will be "Made in Tokyo" and is coming soon, but no further details about the launch have been provided at this time.
Kid Cudi and NIGO have had a longstanding connection, with Kid Cudi even working as an employee at the BAPE store in New York before his rise to fame. Now, they are partnering up to create their new fashion brand, WZRD CWBY. The brand is expected to blend Kid Cudi's grunge and hip-hop influences with NIGO's aesthetic. While no specific launch date has been announced, fans can anticipate the arrival of WZRD CWBY in the near future.
Both Kid Cudi and NIGO continue to wear many hats in their respective careers. NIGO remains involved with his HUMAN MADE imprint and serves as the creative director of KENZO, while Kid Cudi pursues his musical endeavors alongside his ventures in the fashion industry.
Stay tuned for more updates on the launch of WZRD CWBY, as Kid Cudi and NIGO bring their creative vision to life in this exciting collaboration.
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The Stylish Insider is your ultimate fashion and lifestyle destination for all things luxe and street. With a passion for fashion and an obsession with the latest trends, our blog takes you deep into the world of high-end and streetwear fashion, leaving no style stone unturned.
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